Introducing River Hog Flapjacks! This has been the most fun part of my school experience so far — this making up of companies. For my second package design assignment, I decided to do a pancake mix. In Canada, sometimes a pancake breakfast is called a “lumberjack breakfast”, and so I decided to incorporate a lumberjack concept. In my research, I found that “river hog” is a term for loggers that use river water to transport wood, and I thought that sounded like a great name. I wanted to design something hip and sophisticated, something unique that would stand apart from the competitors on the grocery shelves. I opted for a dark color for the box and a modern typeface combined with a more old-fashioned looking script typeface. I even cooked the pancakes and took the photo myself! This was my first time photographing food for a label, and I have to say I was pretty impressed with the results. Thanks to my teacher Tom who challenged me to find the button on my computer that makes things look good.
Leanne Padgett 