Special Topics – Annie’s Sammies

As you may already know, I love sandwiches. I also love cooking for people. Making people sandwiches is one of my favorite things. In fact, now that I am poor again, I have been using my sandwiches as a form of currency in the past few months, and I am not ashamed to admit that I have grown a sort of cult-following of sandwich appreciators (I have at least two major fans, or perhaps even more than two).

So, for winter quarter of Special Topics I have decided to do some more branding. SANDWICH BRANDING!! My favorite kind of branding!! I am going to create a brand for a (pretend) sandwich truck that sells breakfast and lunch sandwiches, homemade soups and possibly some dessert items such as cookies and muffins. To be honest, this is a project that has been taking up real-estate in my imagination for quite some time now. PLUS, this project will tie-in nicely with my upcoming app assignment, where I will develop an app that you can use to pre-order lunches, among a few other things… stay tuned for that part.

My experience with food trucks at lunch time in Vancouver is that I spend most of my break standing in a lineup. The app will allow customers to order their lunches in advance, avoiding long lineup and will streamline the order process. In my research I have not found any food trucks in Vancouver that are currently doing preorders by app.

Here’s the first draft of the mood board / style tile for Annie’s Sammies (name subject to change):

These style tiles usually go through a series of iterations before I settle on my look and feel for a project, but this gives you an idea of what I sort of want it to look like.

I have written some sample copy for this as well.

Some sample copywriting to further indicate client’s style & positioning:

Not your mother’s sandwich shop. But pretty close.

At Annie’s Sammies, we aren’t gonna pick up your dirty socks. We aren’t gonna clean your room, or do your dishes, either. What we will do is make you a good sandwich. Are you hungry? Good. Let’s eat.

I’m sure your mom would agree that you screw around too much. Don’t get any further behind. Get your food and get on with your day. Your mom will thank you for it. 

Made from scratch sandwiches, crock pot soups, and other warm stuff to keep you going.

What I am aiming to accomplish this quarter:

– logo design
– signage / food truck design
– menus
– sandwich packaging & possibly napkins
– soup containers
– paper bags
– app (for Web class)