Our first task for our package design class was to pick a jar or round container and come up with a product name. I chose cocktail sauce, because I knew it would be challenging. In my research for my creative brief, I discovered that the American version of cocktail sauce was invented during prohibition and it is suggested that cocktail dishes (shrimp cocktail, fruit cocktail, etc.) were invented as a creative way to make use of unused stemware. For my concept, I decided upon 1930s supper clubs, which was the birthplace of cocktail sauce.
And so gave birth to Diamond Horseshoe Cocktail Sauce, named after a well-known supper club of the 1930s.
I had a lot of fun sketching for this concept; looking at art deco, movie posters, billboards and a lot of 1920-1940 signage. I picked up the typeface “Lemon Chicken” for free on fontsquirrel and altered it to give it more of a vintage flair. The flourishes, fish and diamond logo and shell seal are all hand-drawn. The two bottom images are the seal for the lid of the bottle and the wrap label for the neck of the bottle.
Here are a couple of my final sketches:
And the finished product:
Leanne Padgett 
Looks great Leanne You stole the Nutrition label huh. You could of at least used Heinz dang it. but I love the rest great job.
Thanks! Yeah I got the nutritional label from a generator online, you just plug in the info and it creates one for you. I used the info off of the original package… duh. I didn’t even think of making up my own info for that! But I always do now 🙂